This new logo represents a new corporate identity for a major event, created by The B Agency
The B Agency creates the new logo for the Rome Film Fest. As a result, the new logo leaves its classic form to embrace a new identity. We were inspired by the Capitoline Wolf to create a new graphic that contained a multitude of meanings, enhancing the values of the event and its link with the Eternal City.
The rounded marks of the logo, that has characterized the Rome Film Fest since 2007, are transformed into the best known and most evocative symbol of Rome in the world: the Capitoline Wolf. The She-wolf is certainly a symbol and allegory of the foundation of the Eternal City. Similarly the Rome Film Festival has now become a pivotal event in Roman cultural life.
The modernization of the graphics of the famous logo also acquires an important meaning of renewal of the Roman event.
In fact, this year the event is preparing to celebrate its seventeenth edition (from 13th to 23th of October 2022) and many changes will be implemented. First of all, the birth of an international competition – Progressive Cinema – Visions for the world of tomorrow. Films in these special category will be judged by a jury composed of professionals from the world of cinema, culture. and the arts. In addition to the competition, there will be four new non-competitive sections and two sections dedicated to meeting the public. The aim will be to represent the richness of contemporary cinema and to involve the entire city and the various kinds of public in the event.
The Image of the Capitoline Wolf in the new logo perfectly embodies the new objectives of the Rome Film Fest, as much as to characterize all the prizes that will be awarded. Subsequently, three prizes will be named after great interpreters of Italian cinema. For Best Actress to Monica Vitti, for Best Actor to Vittorio Gassman, for Best Comedy to Ugo Tognazzi. “
Above all, we are proud and satisfied to have contributed to renew the visual identity of the Rome Film Fest. The new logo that blends together the unique tradition of the event and its constant desire for innovation.