The official launch of Red Carpet – Vip al Tappeto was nothing short of spectacular—chaotic, glamorous, and outrageously entertaining. Hosted at the vibrant Spirit de Milan, the event perfectly captured the show’s irreverent spirit, where elegance and absurdity collide in a high-stakes game of balance.

A bold new format set to debut on Prime Video, the series transforms the red carpet into a battleground, where three teams of bodyguards must protect their VIPs from the unpredictable mayhem that awaits. Between physical challenges, unexpected interferences, and the cutting humor of the Gialappa’s Band, every step is a fight to the finish—because in this game, one misstep could send everyone tumbling.

The launch event was just as theatrical as the show itself. A red carpet unlike any other welcomed guests, setting the stage for an evening of playful chaos and star-studded spectacle. With Alessia Marcuzzi at the helm and an eclectic cast including Elettra Lamborghini, Giulia De Lellis, Valeria Marini, and Cristiano Malgioglio, the night was filled with surprises, laughter, and a touch of controlled disaster.

A celebration of satire, spectacle, and the fragile illusion of celebrity perfection, the evening set the tone for what promises to be the most unpredictable show of the year.