Paramount+ made its grand Italian debut with a Hollywood-style spectacle, transforming the legendary Ancient Rome set at Cinecittà into an immersive showcase of cinematic magic. The event combined large-scale production design with a contemporary entertainment format, reflecting the platform’s international identity.

Guests entered through a custom-built portal shaped like the Paramount mountain, followed by a blue carpet leading into a fully branded space illuminated in the brand’s signature tones. A dedicated photocall area hosted talent appearances by Carlo Verdone, Elodie, Greta Scarano, Filippo Nigro, Andrea Molaioli, Cosima Spender, and Carlotta Natoli.

Inside the amphitheater, a main stage was set beneath the Roman ruins for the evening presentation. Special guest Sylvester Stallone introduced his Paramount+ series Tulsa King, sharing insights from the production.

The evening concluded with an afterparty set among the historic backdrops of Cinecittà, featuring a DJ set and entertainment designed to celebrate the launch of Paramount+ in Italy.