In the heart of Turin, during Eurovision 2022, Booking.com hosted the Music Retreat at Casa del Pingone, a 15th-century residence located along the city’s ancient Roman walls. The event transformed the historic venue into an immersive space celebrating travel, music, and inclusivity.

The activation included multiple interactive experiences: a recording studio with a professional vocal coach, a karaoke area featuring Eurovision hits, and a themed photo booth with props inspired by the contest’s vibrant spirit. Guests could also take part in a Gong Yoga session, offering a moment of calm within the energy of the festival.

The highlight of the event was a live performance by Conchita Wurst, Booking.com’s Eurovision ambassador, who performed original tracks and Rise Like a Phoenix against the backdrop of Casa del Pingone.

As the Official Travel Partner of Eurovision 2022, Booking.com used the Music Retreat to connect audiences through shared experiences, underlining the unifying power of music and travel.