The premiere of “Bang Bang Baby”, the new Prime Video original series, was held in the heart of Rome’s entertainment district. The event space was redesigned to reflect the show’s distinctive visual identity, combining references to its 1980s setting with contemporary production design.

Guests were welcomed on a blue carpet leading to the entrance, marked by three illuminated neon letters — BBB — that introduced the series’ aesthetic. Inside, the environment featured dynamic lighting and graphic elements inspired by the narrative world of the show.

Following the screening of the first episodes, guests attended an afterparty designed to extend the experience, with a 1990s-inspired set, neon décor, and a classic disco atmosphere recalling the series’ pop-culture tone.