Ahead of the theatrical release of America Latina, the new psychological thriller by the D’Innocenzo Brothers, an unconventional activation transformed the everyday flow of Milan and Rome into a space of intrigue and reflection.

At Milano Centrale and Roma Termini stations — as well as in key city locations — passersby encountered large-scale installations that mirrored the film’s atmosphere of duality and disorientation. Fragmented visuals and cryptic questions appeared within the urban landscape, evoking the imagery of a shattered mirror and drawing viewers into the film’s world of mystery and perception.

Designed to blur the line between reality and illusion, the activation invited the public into the psychological tension at the heart of America Latina — an immersive encounter that both fascinated and unsettled, reflecting the film’s exploration of identity, memory, and the unseen.